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Compare competitor article

Compare competitor article

Category
Marketing
Marketing sub-category
SEO
Model
ChatGPT 4

Prompt

My article: [article text or URL]. Competitor’s article: [article text or URL]. Compare the articles and suggest some techniques to improve my article for better visibility on the search engine

Sample query

My article: https://encharge.io/onboarding-emails. Competitor’s article: https://www.brevo.com/blog/onboarding-email/. Please browse both URLs and compare the articles and suggest some techniques to improve my article for better visibility on the search engine

Sample response

After reviewing both the Encharge and Brevo articles on onboarding emails, here are some techniques to improve the Encharge article for better visibility on search engines:

  1. Enhance the Visual Appeal: Brevo utilizes engaging images and examples within their content. Incorporating visually appealing elements like screenshots of actual onboarding emails or relevant infographics could make the Encharge article more engaging.
  2. Detailed Examples: Brevo provides detailed examples of onboarding emails. Encharge could benefit from incorporating more in-depth analyses of successful onboarding email examples, including what makes them effective.
  3. Use of Subheadings: Both articles use subheadings effectively, but Encharge could further improve by using more descriptive subheadings that include keywords related to onboarding emails, which can help with SEO.
  4. Incorporate Testimonials or Case Studies: Brevo's article creates a sense of trust and authority through examples. Encharge might include testimonials or case studies showing the impact of good onboarding emails on customer retention and engagement.
  5. Call-to-Action (CTA): Brevo ends their article with a clear CTA. Encharge should ensure their CTA is equally clear and compelling, encouraging readers to try out their platform or sign up for more information.
  6. SEO Optimization: Both articles target similar keywords, but Encharge could further optimize for long-tail keywords related to specific problems their target audience faces or specific benefits of using their product for onboarding emails.
  7. Content Depth and Length: Considering the depth of information, Encharge could expand on certain sections to cover more aspects of onboarding emails, such as segmentation, personalization, and automation strategies, to increase the article's value and relevance.
  8. Update Content Regularly: To stay ahead in SEO rankings, regularly updating the content to reflect the latest trends, statistics, and examples in onboarding emails will keep it fresh and more likely to be seen as a valuable resource by search engines.

Improving the Encharge article with these strategies could enhance its visibility and effectiveness in attracting and engaging the target audienc