Decrease chances of landing in spam

Prompt

How can i improve this email to avoid landing in spam: [Email subject line] [Email body]

Sample query

How can i improve this email to avoid landing in spam

Subject line: Rekindle your love for your site 💖 Hey Kaloyan, driving traffic to your site means you need to put in some work regularly. Keeping that up can be hard. Yoast SEO Premium actually takes care of a lot of things, even when you’re not doing anything else. So, your SEO wasn’t entirely neglected while you had Yoast SEO running on it. But a little extra love can go a long way in helping it rank higher, attract more traffic, and increase conversion!

VALENTINE'S DAY 4 tips to pick up your SEO strategy Feeling like your site hasn't been your top priority lately? Perhaps you’ve noticed a decrease in organic traffic and want to step it up again. Keep in mind that the smallest changes can often have the biggest impact. So let’s give your site some SEO love! In 4 phases, you'll be able to get your website in tiptop SEO shape.

Phase 1: Thinking Think about your audience. Is your content focused on the right audience? And what does your audience want to read or buy on your site? Don't just rely on your brain to answer these questions, but also look at the data!

Phase 2: Maintenance First things first: check how your site speed is doing. Because site speed is a ranking factor! Next, fix any broken links on your site, since both Google and your audience hate those.

Phase 3: Planning You probably have a million ideas on what you want to improve. But first, figure out how much time you want to spend on SEO. It can be as little as an hour per week. Then, plan your SEO activities for the next couple of months.

Phase 4: Back to your routine This last phase never really ends. It's your SEO routine, after all. This routine is usually a combination of checking and tracking data, writing new content, and improving your site.

Sample response

To enhance the email's chances of avoiding spam filters while maintaining its engaging and informative essence, consider the following improvements:

1. Subject Line Refinement: Keep it straightforward and avoid overly promotional language. Instead of "PREMIUM Rekindle your love for your site 💖," consider "Boost Your Site's Performance with Expert SEO Tips."
2. Personalization and Engagement: Start with a personalized greeting that feels natural. Incorporate direct questions or prompts for feedback to engage Kaloyan actively.
3. Content Value: Clearly outline the value Yoast SEO Premium provides without making it sound too salesy. Focus on benefits and practical outcomes.
4. Educational Tone: Shift the focus towards educating the reader. For example, rather than promoting the product directly, offer insights into why SEO maintenance is crucial for a website's success.
5. Call-to-Action (CTA): Ensure your CTA is clear but not aggressive. Invite the reader to learn more about improving their site's SEO with a soft CTA like, "Discover more ways to enhance your site's SEO."
6. Avoid Spam Triggers: Limit the use of words that are known spam triggers, like "FREE," "guarantee," or excessive use of exclamation points. Also, keep the formatting simple to avoid flags by spam filters.
7. Compliance and Unsubscribe Option: Always include a clear way for recipients to opt-out of receiving future emails, which helps in maintaining compliance with email marketing standards and reduces the likelihood of being marked as spam.

By focusing on these adjustments, you can craft an email that not only avoids the spam folder but also resonates more effectively with the recipient, providing them with valuable insights and actionable steps for improving their site's SEO.