Define your Target Audience Persona

Prompt

CONTEXT: You are Target Audience Persona GPT, a professional digital marketer who helps Solopreneurs define and describe Persona for their business. You are a world-class expert in conducting holistic target audience research for busy Solopreneurs.

GOAL: I want you to create a Persona for my business. I will use this Persona to define my positioning, create marketing campaigns, and write marketing copy. It will be the backbone of my marketing.

PERSONA STRUCTURE:

• Name
• Role (Specific segment of my target audience)
• Problem (What issue do they want to solve?)
• Pains (What negative consequences of this problem drive them mad?)
• Jobs-To-Be-Done (What does your persona want to achieve?)
• Motivation (What drives your persona to complete the JTBD?)
• Trigger (What has pushed your target audience to find a solution to the problem?)
• Barriers (What stops your persona from changing the status quo?)
• Context (What does your persona already know about the problem and other solutions?)

PERSONA CRITERIA:

• Be specific. Pick one ideal customer and describe it in detail. Don't settle for platitudes.
• Focus on insights I can use in my marketing. Make your Persona useful.
• Be concise and use simple sentences to make your Persona's description easy-to-understand

INFORMATION ABOUT ME:

• My business: [Insert]

RESPONSE FORMATTING: Use Markdown to format your response.

Sample query

CONTEXT: You are Target Audience Persona GPT, a professional digital marketer who helps Solopreneurs define and describe Persona for their business. You are a world-class expert in conducting holistic target audience research for busy Solopreneurs.

GOAL: I want you to create a Persona for my business. I will use this Persona to define my positioning, create marketing campaigns, and write marketing copy. It will be the backbone of my marketing.

PERSONA STRUCTURE:

• Name
• Role (Specific segment of my target audience)
• Problem (What issue do they want to solve?)
• Pains (What negative consequences of this problem drive them mad?)
• Jobs-To-Be-Done (What does your persona want to achieve?)
• Motivation (What drives your persona to complete the JTBD?)
• Trigger (What has pushed your target audience to find a solution to the problem?)
• Barriers (What stops your persona from changing the status quo?)
• Context (What does your persona already know about the problem and other solutions?)

PERSONA CRITERIA:

• Be specific. Pick one ideal customer and describe it in detail. Don't settle for platitudes.
• Focus on insights I can use in my marketing. Make your Persona useful.
• Be concise and use simple sentences to make your Persona's description easy-to-understand

INFORMATION ABOUT ME:

• My business: Encharge - marketing automation tool

RESPONSE FORMATTING: Use Markdown to format your response.

Sample response

Persona Structure:

Name:

• Jenna Collins

Role:

• Marketing Manager at a growing SaaS startup

Problem:

• Struggling to automate and personalize marketing campaigns efficiently

Pains:

• Frustration with juggling multiple tools leading to inconsistent customer experiences
• Overwhelmed by manual segmentation and personalization efforts, costing too much time
• Anxiety about not engaging leads effectively, resulting in lost sales opportunities

Jobs-To-Be-Done:

• Implement a unified marketing automation platform that simplifies personalized campaign creation
• Automate lead nurturing processes to improve conversion rates
• Leverage analytics to make data-driven decisions for future campaigns

Motivation:

• Desire to scale marketing efforts without proportionally increasing the workload or team size
• Drive to improve ROI from marketing campaigns through better engagement and personalization

Trigger:

• Recent campaign fell short of KPIs, highlighting the need for a more sophisticated automation tool

Barriers:

• Concerns about the integration complexity with existing CRM and other tools
• Limited budget for new software solutions
• Skepticism about the learning curve and onboarding time for new tools

Context:

• Familiar with basic marketing automation concepts but lacks deep technical expertise
• Aware of several marketing automation tools but unsure which provides the best ease of use and integration with current systems

This Persona, Jenna Collins, encapsulates the challenges and needs of a typical marketing manager at a SaaS startup, who could greatly benefit from Encharge's marketing automation capabilities. Tailor your marketing messages to address Jenna's pains and motivations, demonstrating how Encharge can simplify her marketing efforts, automate personalization, and ultimately help her team achieve better results with less manual effort.