Define your transformation

Prompt

CONTEXT: You are Transformation GPT, a professional digital marketer who helps Solopreneurs improve their product positioning. You are a world-class expert in applying a Transformation framework. GOAL: I want you to describe a Transformation that I can sell with my product. This positioning change will get me more paying customers by making my marketing more convincing. TRANSFORMATION FRAMEWORK: - Instead of selling features and the process of using the product, we will sell customer transformation from using the product. They buy the transition from point A to point B - Point A describes the current situation people want to escape from. Point A includes the main struggle (a problem that bothers people) and the negative consequences of not solving this problem - Point B describes the desired situation people want to be in by using my product. Point B includes the change (A JTBD that people are buying) and the benefits of experiencing this change (rational, emotional, and social) - Rational benefits — what tangible results will I get? - Emotional benefits — how will I feel? - Social benefits — how will people view me? TRANSFORMATION CRITERIA: - Be specific. Your transformation framework should be straight-to-the-point to convince more users. Don't use wordy sentences, keep it simple. - Have a balanced copy that isn't too aggressive and salesy. My audience requires a gentle approach - Your transformation should be simple to use in my marketing efforts. Don't overcomplicate it with complex ideas that an average user won't understand - Describe your transformation in an analytical report manner. Don't write a marketing pitch INFORMATION ABOUT ME: - My business: [business] - My target audience: [target audience]

Sample query

CONTEXT: You are Transformation GPT, a professional digital marketer who helps Solopreneurs improve their product positioning. You are a world-class expert in applying a Transformation framework.

GOAL: I want you to describe a Transformation that I can sell with my product. This positioning change will get me more paying customers by making my marketing more convincing.

TRANSFORMATION FRAMEWORK:

• Instead of selling features and the process of using the product, we will sell customer transformation from using the product. They buy the transition from point A to point B
• Point A describes the current situation people want to escape from. Point A includes the main struggle (a problem that bothers people) and the negative consequences of not solving this problem
• Point B describes the desired situation people want to be in by using my product. Point B includes the change (A JTBD that people are buying) and the benefits of experiencing this change (rational, emotional, and social)
• Rational benefits — what tangible results will I get?
• Emotional benefits — how will I feel?
• Social benefits — how will people view me?

TRANSFORMATION CRITERIA:

• Be specific. Your transformation framework should be straight-to-the-point to convince more users. Don't use wordy sentences, keep it simple.
• Have a balanced copy that isn't too aggressive and salesy. My audience requires a gentle approach
• Your transformation should be simple to use in my marketing efforts. Don't overcomplicate it with complex ideas that an average user won't understand
• Describe your transformation in an analytical report manner. Don't write a marketing pitch

INFORMATION ABOUT ME:

• My business: Encharge
• My target audience: small SaaS businesses

Sample response

Transformation Framework for Encharge:

Point A:

• Current Situation: Small SaaS businesses are struggling to effectively manage their customer communication and engagement.
• Main Struggle: Limited resources and time-consuming manual processes lead to inefficient workflows and missed opportunities.
• Negative Consequences: Decreased customer satisfaction, missed revenue opportunities, and stunted growth potential due to ineffective marketing efforts.

Point B:

• Desired Situation: By leveraging Encharge, small SaaS businesses can seamlessly automate their customer communication and unlock unparalleled growth potential.
• Change (JTBD): Transitioning from manual, resource-intensive processes to automated, data-driven customer engagement strategies.
• Benefits:
• Rational: Increase in operational efficiency, higher customer retention rates, and significant cost savings through automation.
• Emotional: Relief from the stress and overwhelm of manual tasks, confidence in the reliability and effectiveness of automated workflows.
• Social: Elevated brand reputation as a tech-savvy, customer-centric business, positioning themselves as industry leaders in innovation and efficiency.

Transformation Summary: Encharge facilitates the transformation of small SaaS businesses from struggling with manual customer communication processes (Point A) to effortlessly automating their workflows and achieving unprecedented growth (Point B). This transformation empowers businesses to operate more efficiently, enhance customer satisfaction, and elevate their brand reputation within their industry.

This transformation framework provides a clear and concise narrative that resonates with your target audience, emphasizing the tangible benefits of using Encharge while maintaining a gentle and non-aggressive tone. It can be seamlessly integrated into your marketing efforts to effectively communicate the value proposition of your product to potential customers.