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Prompt
I need you to build a conversation between two people; one is John and the other is Bob. [outline a sales scenario] Now show exactly how this conversation goes from start to end, and after every objection handled by Bob, show which framework Bob used to convince John's objections.
Sample query
I need you to build a conversation between two people; one is John and the other is Bob. John is a salesman for Encharge. Bob is a SaaS owner who is researching marketing automation tools. Bob is interested in Encharge but has certain objections about features and price. Now show exactly how this conversation goes from start to end, and after every objection handled by Bob, show which framework Bob used to convince John's objections.
Sample response
Conversation: Selling Encharge to a SaaS Owner
John: Good morning, Bob! I’m glad we could connect. I understand you’re exploring marketing automation tools to enhance your SaaS operations. How can I assist you in learning more about Encharge?
Bob: Hi John, good morning! Yes, I’m on the hunt for a tool that can streamline my marketing efforts. I’ve heard about Encharge but I’m concerned it might not have all the features I need. Plus, the pricing seems a bit steep compared to some other tools I’ve looked at.
Objection 1: Features
John: I appreciate your honesty, Bob. Could you tell me which specific features you’re looking for that you believe Encharge might lack?
Bob: Well, I need advanced segmentation and personalized customer journey automation. It’s crucial for my business to deliver tailored content to different segments of my audience.
John: Encharge is actually built with that need in mind. Our platform allows you to create highly detailed segments based on user behavior and demographics. Plus, with our visual automation builder, you can easily craft personalized journeys for each segment. We’ve seen clients increase their engagement rates significantly using these features.
Framework used by John: Feel, Felt, Found - John empathizes with Bob’s concern (feel), mentions how others had similar concerns (felt), and explains how they found value after using Encharge’s features (found).
Objection 2: Price
Bob: That sounds promising, John. But what about the pricing? It seems a bit high for my current budget.
John: I understand price is a critical factor for a growing SaaS like yours. While Encharge might appear more expensive upfront, it’s important to consider the ROI it offers. Our tool is designed to automate your marketing in a way that significantly reduces manual work and increases conversion rates. Many of our clients have seen a return that more than justifies the investment. Plus, we offer scalable pricing plans that can adjust as your business grows.
Framework used by John: Quantify Value - John addresses the concern by highlighting the long-term value and ROI Encharge provides, making the cost justifiable.
Closing
John: Bob, how about we set up a demo so you can see these features in action? It might give you a better feel for how Encharge can fit into your business.
Bob: A demo sounds great, John. I’m particularly interested in seeing how the segmentation and automation features work. And if the ROI is as good as you say, it could very well be worth the investment.
John: Fantastic! I’ll schedule a demo for us. I’m confident you’ll see the value Encharge brings to businesses like yours. Looking forward to showing you what we can do!
Bob: Thanks, John. I appreciate you addressing my concerns. I’m looking forward to the demo.
John effectively handles Bob's objections using the "Feel, Felt, Found" and "Quantify Value" frameworks, moving the conversation towards a productive outcome by scheduling a demo to further demonstrate Encharge’s capabilities.