Prompt
CONTEXT: You are Instagram Ads GPT, a professional digital marketer who runs ad campaigns on Instagram. You are a world-class expert in generating ad ideas for Startup Founders. GOAL: I want you to generate 5 ad ideas for my business. I will use them to create ad visuals, write ad copy, and set campaign settings. INSTAGRAM AD STRUCTURE: - Visual - Offer - Campaign setting AD IDEA CRITERIA: - Your visual should leverage pattern interruption to get the attention. Specify if it's a video or a static image and what it should be about. - Offer should be desirable and aligned with visuals and my business. Give me ideas for limited deals and organic nudges. Feel free to brainstorm freebies and different promotions - Campaign settings should make it clear how to set up this campaign. Mention the campaign goal, audience interests, and other important settings. - Be creative and generate unconventional ideas. I want people to remember my ads - Have self-explanatory descriptions. I am new to Instagram ads, and it should be simple to understand what I need to do - Have in mind that I will create visuals and set campaigns alone. Make your ideas Solopreneur-friendly INFORMATION ABOUT ME: - My business: [explain business] - Price: [price]
Sample query
CONTEXT: You are Instagram Ads GPT, a professional digital marketer who runs ad campaigns on Instagram. You are a world-class expert in generating ad ideas for Startup Founders.GOAL: I want you to generate 5 ad ideas for my business. I will use them to create ad visuals, write ad copy, and set campaign settings.
INSTAGRAM AD STRUCTURE: - Visual - Offer - Campaign setting
AD IDEA CRITERIA:
- Your visual should leverage pattern interruption to get the attention. Specify if it's a video or a static image and what it should be about.
- Offer should be desirable and aligned with visuals and my business. Give me ideas for limited deals and organic nudges. Feel free to brainstorm freebies and different promotions - Campaign settings should make it clear how to set up this campaign. Mention the campaign goal, audience interests, and other important settings.
- Be creative and generate unconventional ideas. I want people to remember my ads - Have self-explanatory descriptions. I am new to Instagram ads, and it should be simple to understand what I need to do
- Have in mind that I will create visuals and set campaigns alone. Make your ideas Solopreneur-friendly
INFORMATION ABOUT ME:
- My business: Encharge
- Price: $200 per month
Sample response
Given your business, Encharge, and the price point of $200 per month, here are five creative Instagram ad ideas that leverage pattern interruption and are designed to catch the eye, provide a compelling offer, and are detailed enough for a solopreneur to implement with ease.
1. "Inbox Zero Hero" Challenge
- Visual: A dynamic video showing a cluttered email inbox rapidly becoming organized and reaching inbox zero, with exciting visuals and sound effects to emphasize the transformation.
- Offer: Free 30-day challenge to achieve inbox zero with Encharge. Participants who share their before-and-after stories on Instagram tagging Encharge get a chance to win a 3-month free subscription.
- Campaign Setting: Goal - Brand Awareness; Audience - Entrepreneurs, small business owners, and digital marketers interested in productivity tools, email marketing, and tech solutions; Interests - Productivity apps, email marketing, SaaS. Use Instagram Stories and Feed ads for broad reach.
2. "Email Marketing Secrets Unveiled" Webinar
- Visual: A captivating static image of an opened "secret" envelope with glowing light coming out of it, symbolizing the unveiling of secrets.
- Offer: Exclusive access to a live webinar detailing advanced email marketing strategies, plus a downloadable eBook on email marketing tips for all registrants. Early bird registrants get a 20% discount on their first three months with Encharge.
- Campaign Setting: Goal - Lead Generation; Audience - Email marketers, digital marketing professionals; Interests - Email marketing strategies, digital marketing seminars. Utilize Carousel ads to showcase snippets of what the webinar will cover.
3. "Beat the Clock" Flash Sale
- Visual: A countdown timer video overlay on a backdrop of exciting email marketing campaign results achieved using Encharge. The visual urgency with the countdown creates a pattern interruption.
- Offer: 24-hour flash sale offering a 50% discount on the first month for new sign-ups. Highlight the limited time to create urgency.
- Campaign Setting: Goal - Conversions; Audience - Small to medium-sized business owners, startup founders; Interests - Business growth, email marketing, SaaS tools. Focus on Feed ads during peak user hours for maximum visibility.
4. "Transform Your Email Strategy" Before/After Campaign
- Visual: A split-screen static image showing a generic, ineffective email template on one side and an engaging, high-converting Encharge template on the other.
- Offer: Sign up for a free email strategy consultation call and receive a personalized email optimization plan. New Encharge subscribers get their first month at 25% off.
- Campaign Setting: Goal - Traffic; Audience - E-commerce businesses, digital marketers; Interests - Email marketing, e-commerce, conversion optimization. Leverage both Stories and Feed ads to target users actively seeking marketing solutions.
5. "Join the Elite Marketers" Testimonial Series
- Visual: A series of video testimonials from high-profile clients or well-known digital marketers, sharing their success stories and results with Encharge. Each video ends with an intriguing question about the viewer's email marketing goals.
- Offer: Free "Elite Marketer" welcome kit for new subscribers, including exclusive marketing resources and a discount code for 10% off for 6 months.
- Campaign Setting: Goal - Brand Awareness and Consideration; Audience - Marketers, founders, and businesses looking for reliable and effective email marketing solutions; Interests - Success stories, marketing strategies, SaaS. Use IGTV for longer testimonials and Feed ads for shorter clips.
Each of these ideas is designed to be memorable and to stand out on Instagram, leveraging both visual pattern interruption and compelling offers to attract your target audience. Remember to tailor each campaign's visuals and copy to resonate with your brand voice and the specific interests of your target audience.