Turn features into benefits

Prompt

If you write marketing copy for products or services, you know the difficulty in developing compelling benefits that connect with your audience’s wants and needs. ChatGPT can translate features into emotional benefits with relative ease.

Here are features for our product:

[Feature list]

Can you turn these features into standard and emotional benefits?

Sample query

Here are two features for a product:

• Real-time trade alerts so you can make the same stock trades in your own portfolio
• Members-only monthly calls with analysis of every stock in the portfolio

Can you turn these features into standard and emotional benefits?

Sample response

Standard

“Stay updated on market moves without constant monitoring.”

“Minimize missed opportunities by acting on real-time information.”

Emotional

“Peace of mind knowing you’re not missing out on key market events.”

“A sense of being ‘in the loop’ and part of an exclusive group.”